Sending campaigns

This is the heart of the add-on: choosing who to message, personalizing it, sending, and tracking delivery. The same flow applies to every campaign.

1. Choose your audience

Start from a ready segment, built from your Booknetic data:

• Recent bookers — last 7, 30 or 90 days (or a custom number of days).
• Upcoming appointments — the next 7 or 30 days.
• First-time customers (exactly one appointment) and repeat customers (3+).
• Lapsed customers — inactive 90 or 180 days, with booking history.
• Cancelled or rejected in the last 30 days.
• All customers / all appointments.

Then refine with filters: by service, location, appointment status, and a minimum appointment count. You can also exclude your suppression list so opted-out people are never included.

2. Preview

Before sending, preview shows the recipient count and a sample of who’s in the segment — so you send to exactly who you intend.

3. Personalize

Pick an approved template and personalize it with customer shortcodes, including:

• {customer_full_name}, {customer_first_name}, {customer_last_name}, {customer_name}
• {customer_phone}

Each recipient gets their own details merged in.

4. Send

Send immediately, or let the queue work through the list. A test send lets you message yourself first, and a manual send lets you message a specific person or list without a segment.

The sending engine

Delivery is handled by a background queue so a large campaign never blocks your admin:

• Batched sending, a chunk at a time.
• Automatic retries on failures, with an increasing back-off between attempts.
• Pause and resume a running campaign whenever you like.
• A live progress view as it sends.

Logs & suppression

• Per-recipient logs record each message’s status (sent / failed) and any error, and export to CSV.
• The suppression list permanently skips anyone who’s opted out — add or remove people, and it’s checked automatically on every send.

SaaS

On Booknetic SaaS, campaigns, logs and the suppression list are scoped to each tenant, using that tenant’s own Twilio WhatsApp credentials. To let tenants buy their own message credits, pair this with Credit Topup.

Related

SMS Campaigns · Email Campaigns · View in the store → · Live demo