Sending campaigns

Build a Booknetic SMS campaign — audience segments and filters, personalization, the sending queue with retries, logs and the suppression list.

This is the heart of the add-on: choosing who to message, personalizing it, sending, and tracking delivery.

1. Choose your audience

Start from a ready segment, built from your Booknetic data:

Recent bookers — last 7, 30 or 90 days (or a custom number of days).
Upcoming appointments — the next 7 or 30 days.
First-time customers (exactly one appointment) and repeat customers (3+).
Lapsed customers — inactive 90 or 180 days, with booking history.
Cancelled or rejected in the last 30 days.
All customers / all appointments.

Then refine with filters: by service, location, appointment status, and a minimum appointment count. You can also exclude your suppression list.

2. Preview

Before sending, preview shows the recipient count and a sample of the segment — so you send to exactly who you intend.

3. Personalize

Pick a template and personalize it with customer shortcodes, including:

{customer_full_name}, {customer_first_name}, {customer_last_name}, {customer_name}
{customer_phone}

Each recipient gets their own details merged in.

4. Send

Send immediately, or let the queue work through the list. A test send lets you message yourself first, and a manual send lets you message a specific person or list without a segment.

The sending engine

Delivery runs through a background queue so a large campaign never blocks your admin:

Batched sending, a chunk at a time.
Automatic retries on failures, with an exponential back-off between attempts.
Pause and resume a running campaign whenever you like.
A live progress view with sender statistics.

Logs & suppression

Per-recipient delivery logs record each message’s status (sent / failed) and any error, and export to CSV.
The suppression list keeps opted-out numbers out of every send — checked automatically.

SaaS

On Booknetic SaaS, campaigns, logs and the suppression list are scoped to each tenant, on that tenant’s own Twilio SMS credentials. To let tenants buy their own SMS credits, pair this with Credit Topup.

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