Sending campaigns

Build a Booknetic email campaign — audience segments and filters, subject and body personalization, batch sending with retries, logs and suppression.

This is the heart of the add-on: choosing who to email, personalizing it, sending, and tracking delivery.

1. Choose your audience

Start from a ready segment, built from your Booknetic data:

Recent bookers — last 7, 30 or 90 days (or a custom number of days).
Upcoming appointments — the next 7 or 30 days.
First-time customers (exactly one appointment) and repeat customers (3+).
Lapsed customers — inactive 90 or 180 days, with booking history.
Cancelled or rejected in the last 30 days.
All customers / all appointments.

Then refine with filters: by service, location, appointment status, and a minimum appointment count. You can also exclude your suppression list.

2. Preview

Before sending, preview shows the recipient count and a sample of the segment — so you send to exactly who you intend.

3. Personalize

Pick a template and personalize the subject and body with customer shortcodes, including:

{customer_full_name}, {customer_first_name}, {customer_last_name}, {customer_name}
{customer_email}

Each recipient gets their own details merged in.

4. Send

Send immediately, or let the queue work through the list. A test send lets you email yourself first, and a manual send lets you email a specific person or list without a segment.

The sending engine

Delivery runs through a background queue so a large campaign never blocks your admin:

Batched sending, a chunk at a time.
Automatic retries on failures, with a back-off between attempts.
Pause and resume a running campaign without losing state.
A live progress view as it sends.

Logs & suppression

Per-recipient tracking records each email’s status (sent / failed) and any error, and exports to CSV.
The suppression list is checked before every send, so opted-out addresses are always skipped.

SaaS

On Booknetic SaaS, every tenant is fully isolated — their own campaigns, logs, suppression list and email settings. To let tenants buy their own email credits, pair this with Credit Topup.

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